To anyone watching, it might look like I’m just out having a blast. I’m spotted at the CCMAs, swinging clubs at charity golf tournaments, or laughing it up at conferences and community events in Edmonton’s west end. And yes, I admit, I am having fun—but let's not be fooled here. Behind the smiles and handshakes, there’s some serious strategizing going on.

You see, while I might look like a social butterfly floating through these events, in reality, I’m working hard to make sure my wings get noticed. There’s a lot more planning behind my “social” presence than it seems. Every time I show up, I’m making sure I’m seen, heard (even if I have to talk over the crowd), and remembered. Yes, I might be snapping selfies and live-streaming, but it's all part of a master plan.

Behind the scenes, I'm also working like a well-oiled machine—taking notes on conversations, following up on those chance meetings, and, more importantly, leaving an impression. Whether it’s video recordings, social media posts, or tagging my way into people’s feeds, I’m putting in the work. After all, you never know when that one person will scroll past, see my content, and say, “You know what? I like her. Let’s talk.”

But here’s the kicker—I’m five months into this journey now, and it’s a bit like swimming in a fish tank. Some days, it feels like I’m surrounded by sharks (cue the "dun-dun-dun" music), but then, I remind myself that not everyone is out to bite. In fact, some people really do want me to succeed, which is both reassuring and occasionally surprising.

Take a recent conference, for example. I was approached by a colleague from another brokerage who said, “You clean up good!” (Thanks, I try!) I’d met her at my first golf tournament in June. One random conversation, and here we are—building something that started with a casual chat. Now, I’ve got connections with keynote speakers, and after a quick compliment on a presentation, I even got tagged on one speaker’s latest book tour. What started as small talk is turning into real, meaningful relationships.

The funny thing is, most people see me having fun and think it’s all effortless. Truth is, I’m doing the prep work—researching who’s going to be at these events, thinking about who I need to meet, and practicing my small talk like it’s an Olympic sport. By the time I’m in the room, I’ve already done hours of work behind the scenes. I’m essentially the most fun over-prepared person at the party!

Of course, this whole thing is a marathon, not a sprint. I’m lucky to have a great group of friends who remind me that success takes time—and it’s built one relationship at a time. Every conversation, every event, and every social media post is a piece of the puzzle. And honestly? It’s starting to work. Slowly but surely, I’m getting heard.

So, the next time you see me out and about, don’t be fooled by the smile and the seemingly carefree vibe. Sure, I’m having a good time, but I’m also working the room, making sure I’m remembered, and quietly building something bigger. And in the meantime, I’m doing my best to keep swimming—even if I do feel like a small fish sometimes.